'Subwave' is an online TV channel that emphasises values of the electronic music. I used an abstract light photography combined with tech-like illustration to encourage people to discover an ambitious, artistic and emotional values of Intelligent Dance Music. 

‘subApp’ is the social media platform I created within the brand. The app connects djs with music enthusiasts. Fans and enthusiast can connect and directly follow their favourite artists, who can promote their work, behind scenes materials and exchange information, tracks and samples . The app responds to the rapid, fast paced nature of DJing that, differently to the process of creating music using instruments, involves sharing and evolving of an existing compositions.

The website is the place for the community, that contains live dj sets, tutorials on how to create tracks, light shows to project while listening to music, tech market place, links to events, news, interviews, music and video library, as well as the mini online synthesiser.