The project aimed at refreshing the visual identity of one of the forgotten brands in order to appeal to the Generation Y. I changed Colgate's old-fashioned, ordinarily designed tubes into modern, playful, yet correspondent with the historical identity of the brand, metal tins. 

The idea of the 'Three Fighters' aims to emphasise effective features of Colgate's products, undersold by the current outdated packaging. Each of characters illustrated on tins emphasises the leading value of the individual toothpaste- 'fights for' sensitive gums, whiter teeth, healthy mouth. The pull-out sleeve is a stylish alternative for the ordinary box. The project achieved a commendation in a Student Packaging Designer of 2016 competition.